1. COMPANY INFORMATION

This Privacy Policy applies to all products and services operated by Life Initiative Technologies, doing business as INIVIV (“we,” “our,” or “us”). Life Initiative Technologies builds products and infrastructure across digital and physical markets, including subscription services, automation platforms, content publishing, consulting services, and consumer products.

2. INFORMATION WE COLLECT

2.1 Information You Provide

• Account Information: Name, email address, phone number, billing address, payment information
• Subscription Data: Service preferences, subscription tier, usage patterns
• Communications: Customer support inquiries, feedback, survey responses
• Professional Information: Business name, industry, use case (for B2B services)

2.2 Information We Collect Automatically

• Usage Data: Pages viewed, features used, time spent, click patterns
• Device Information: IP address, browser type, operating system, device identifiers
• Cookies and Tracking: Session data, preferences, analytics information
• Performance Data: System performance, error logs, feature usage statistics

2.3 Third-Party Information

• Payment Processing: Transaction data via Stripe and other payment processors
• Public Data Sources: Government documents, court records, public news feeds
• Integration Partners: Data from connected platforms and APIs

3. HOW WE USE YOUR INFORMATION

3.1 Service Delivery

• Provide and maintain our products and services
• Process payments and manage subscriptions
• Send service-related notifications and updates
• Provide customer support and respond to inquiries

3.2 Product Development

• Analyze usage patterns to improve our services
• Develop new features and products
• Conduct research and analytics
• Personalize user experience

3.3 Business Operations

• Prevent fraud and maintain security
• Comply with legal obligations
• Enforce our terms of service
• Manage business relationships

4. INFORMATION SHARING

4.1 We DO NOT sell your personal information.

4.2 We may share information with:

• Service Providers: Payment processors, hosting services, analytics providers
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Consent: When you explicitly authorize sharing

5. DATA SECURITY

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication systems
• Employee training on data protection

However, no system is completely secure, and we cannot guarantee absolute security.

6. DATA RETENTION

We retain your information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

Account data is typically deleted within 90 days of account closure, unless legal requirements mandate longer retention.

7. YOUR RIGHTS

You have the right to:

• Access: Request copies of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data
• Objection: Object to processing of your information
• Withdrawal: Withdraw consent where applicable

8. COOKIES AND TRACKING

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze site traffic and usage patterns
• Provide personalized content
• Improve our services

You can control cookie settings through your browser preferences.

9. INTERNATIONAL DATA TRANSFERS

Your information may be processed and stored in countries other than your residence. We ensure appropriate safeguards are in place for international transfers, including:

• Adequacy decisions
• Standard contractual clauses
• Binding corporate rules

10. CHILDREN’S PRIVACY

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information immediately.

11. UPDATES TO THIS POLICY

We may update this Privacy Policy periodically. We will notify you of material changes via:

• Email notification to registered users
• Prominent notice on our website
• In-app notifications where applicable

12. CONTACT INFORMATION

13. JURISDICTION

This Privacy Policy is governed by the laws of New York, United States. Any disputes will be resolved in the courts of New York.